Click here to tell me what you want to focus through coaching.

If I think there’s a good chance I can help, we’ll set up a time for a free phone consult to discover whether we are a good fit. Look forward to hearing from you!

Is it time for a Life Reset?   

Are you re-evaluating what’s important to you?

Do you want support and structure to get clear on what you really want in this life, and how to get there? You know what? Getting clear about what you really want is the most important part. From there, we can get you there.

As a life and executive coach working full-time in this space since 2011, and a published author and entprepreneur, I help my clients with a diverse set of problems – always with baby steps that add up to big change.

Working with me will be an educational adventure–and a lot of fun! 

Coaching goes beyond accountability and getting things done, though that will happen too. We go deep too to find the thoughts that are causing you to get in your own way, the thoughts that are causing suffering. We root them out and I teach you how to rewire your brain for good with new perspectives that serve you.

Life has a way of draining the life force energy out of us, which makes it harder to make change. I transmit a coaching philosophy that emphasizes joy and pleasure: when you shift your attention to what makes you feel energized, everything else will naturally follow. 

In my life coaching practice, I help you with the following. If you are an entrepreneur or executive seeking coaching in those arenas, check my executive coaching page.

Moving beyond people-pleasing, staying silent and feeling guilty — to start speaking up and taking up space

Navigating life transitions such as breakups and divorce so you can move on faster (healing heartbreak too)

Dating, relationships, and sexuality in this modern world 

Learning to be OK with being single after a long relationship or love addiction

Taming your inner critic and building self-compassion

Figuring out next steps in your career, business, or creativity (many clients are writers)

Reconnecting with your inner sensuality as a path of knowing yourself, and your worth

Along the way, we will uncover your core values, so you know what matters more to you than anything, and you know what to say yes to–and when to say no.

I’ll teach you key practices to work with fears and self-acceptance too, so you are able to coach yourself long our work is done.

Working with your body somatically will be part of our coaching too. Often the fastest and most effective way to create change is through your body. When you anchor a lesson in your body, it becomes part of you. 

My background in as a life and executive coach who also has expertise in sex and relationships allow us to talk about just about anything! And if it’s beyond my reach, I’ll tell you so and suggest who you talk to. 


I took a leap of faith and reached out to Sasha eight months ago after years of feeling stuck in almost all aspects of my life, and I needed someone to objectively help me get clarity. I came to know Sasha after listening to her interview on Joe’s Tango Podcast. I am a tango dancer, so is Sasha. During the pandemic restrictions I was not able to dance, so I took to the Internet consuming anything tango-related. Though a total stranger, I found that I could relate to Sasha in so many ways. She also mentioned that she is a life coach, so I emailed her, she responded and the rest is history. With her objective, thoughtful and non-judgmental style of coaching, coupled with a lot of tools, I felt understood and validated. Ultimately, I feel I have clarity and am in the process of healing. I hope this gives you courage to reach out if you are feeling stuck in your life.”–Furahini Tluway, South Africa
Sasha is adventurous, wise, and willing to be vulnerable in her work and practice which for me, is HUGE for anyone doing this kind of work. I don’t really trust people with my personal life information that aren’t vulnerable themselves. Her sense of humor and playfulness compliments her depth beautifully. She asks the important questions and actually cares about the answers. Sasha is someone you want in your life. I highly recommend you contact her if you’re looking for an amazing life coach!”–Lindsay Chrisler, Denver, CO

“When you’re in any major life transition, Sasha can help. Sasha has many clever, practical solutions to get you through transitions– most of all–she cares. And she has a gift for finding all the blind spots. Sasha read me like a friend who’s known me for years. After working with her for just a few months I’ve gone from feeling lost and overwhelmed with my job search, to finding a whole new direction for my path.“–Petra Hanson, San Francisco, CA

Who it’s for

My clients are quirky. They are not your average people, and I love that. My clients are highly accomplished, creative, women (and a few self-aware men).

They need someone they can trust to talk with to help them sort through what’s bogging them down, and to get clear about what they really want. They may have tried therapy and now they want something that gets them out in the world, growing and changing. 

They range in ages from twentysomething to sixtysomething, and they live all over the world: the U.S., Europe, Canada, Australia, South America, and Africa. The best part about working via Zoom (or Whatsapp) is that you can live anywhere. We find a time that works for both of us, and you can do this work from the comfort of your own home,

I work with people of varying races, ethnicities, sexual identities, and ages. We don’t have to share all the same aspects of our identities. The important thing is that we are willing to talk about our differences.

Among others, I’ve helped:

doctors, writers, entrepreneurs and aspiring entrepreneurs, therapists, nonprofit professionals, lawyers, investment bankers, startup founders, elected representatives, engineers, branding and design professionals, diplomats, management consultants, doulas, DEI (Diversity, Equity and Inclusion) consultants, and academics

Many of them are avid listmakers!

“As a quirkyalone and someone in need of a little life coaching, I figured Sasha might be the perfect life coach, and she was!  She “got” me from the start and as our time went on I was impressed with how well she knew me.“–Matt, Retired Orchestra Director

Working with Sasha has been instrumental in huge changes in my life. It helped me leave a job and find a new one, it helped me have a wonderful long-distance relationship and feel resilient when that relationship ended. I am so grateful for the freedom and confidence working with Sasha has given me over the past year.”–Megan Cramer, Atlanta Georgia


“I struggle with social anxiety, and I had gotten to the point where I had some serious doubts about being the least bit successful.  Sasha was incredibly helpful in figuring things out and helping me to be persistent and accountable, without being forceful or pushy. Her style, it seems, is to figure out the style that works for her clients, which is very effective.”–Keith, Boston, MA

What clients say

Sasha Cagen Life Coaching
Based on 23 reviews
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Maggie BufordMaggie Buford
22:12 01 Jul 23
Sasha brings joy, compassion, and a sense of delightful fun to sessions. I highly recommend her if you're in need of a wriggle out of the darkness and someone to provide the necessary encouragement and options to find your version of a turned-on life.When the Turned-On Living group coaching came across my email, I knew it was my time to work with Sasha. She aligned so well with my own inner knowing journey and has continued to light my way through the year.The group coaching is exactly what I needed: Women from different walks of life coming together to explore the connection with themselves and the world, their bodies, and big questions. Sasha holds each of us, giving space while keeping us on track every step of the way. Since the beginning, we've been a part of creating what the program looks like together. Sasha hears what we need, she has the ability to uncover what's underneath and guide us to discovery. I couldn't imagine another teacher-storyteller for this journey.
Jade StrattnerJade Strattner
16:15 15 Jun 23
Sasha Cagen is an extraordinary life coach who embodies passion, authenticity, and a zest for life. Her coaching style in sessions creates a space where deep connections and transformative conversations can unfold. She has a remarkable ability to help people overcome their fears to live their lives with zeal and seize every moment.
Davina BhandariDavina Bhandari
03:05 05 Jun 23
I have had the privilege of working with Sasha both through her one-on-one coaching and as a member of her Turned on Living group.During our one-on-one coaching, Sasha excels as a great listener and is knowledgeable, empathetic and skillfully manages to get me out of my head. The personalized “playwork” (homework) assigned after each session, reinforces the concepts covered, enabling me to make progress on my life goals. I feel stronger both mentally and emotionally after working with Sasha and have a clearer sense of what I want out of life. I highly recommend Sasha as a life coach!Additionally, I joined Sasha’s Turned on Living group coaching this year. I am enjoying the structure of the group where each month we have a theme (such as anti-people pleasing, visioning), along with a thought-provoking book on the theme that we go through together with the group. We are halfway through the year and it’s been a great experience so far. It’s been wonderful to be able to share experiences with the group, see the commonalities, learn and grow together and collectively build a community! The members of the group are non-judgmental, inspiring and incredibly supportive. With Sasha as our excellent facilitator and guide, I’m glad to be able to take this journey together with the group to live a more turned on life!
Natalie ZacekNatalie Zacek
20:40 26 May 23
I worked with Sasha for 10 months, in the course of which I made a lot of progress in considering possibilities for my future and moving beyond past challenges. Sasha was patient and affirmative, pushing me out of my comfort zone but doing so gently and supportively. I see real differences in my thinking after working with her, and recommend her enthusiastically to people who want to take control of their lives.
Dor AharonyDor Aharony
11:59 21 Aug 22
Working with Sasha was an emotional and thoughtful journey which helped me overcome hurdlesAnd behavior patterns I’ve had for the last 10 years.Sasha is accepting of the person’s own personality and specific issues and what works for them.She takes her job very seriously, is very knowledgeable, understanding, compassionate and has an uncanny ability to understand people.I am extremely thankful for her.
Matt BorgerMatt Borger
16:43 30 Jun 22
As a quirkyalone and someone in need of a little life coaching, I figured Sasha might be the perfect life coach, and she was! She "got" me from the start and as our time went on I was impressed with how well she knew me. I didn't feel like just another client. Sasha is a great listener and gives down-to-earth, applicable, and insightful feedback. She guides each session naturally and has great instincts in how she reacts and poses follow-up questions. Our sessions were relaxed and fun too. We made significant progress on my upfront goals and I now have a new set of thought patterns and approaches to move forward and make continued positive changes in my life. I highly recommend her!

How it works

Six months is the minimum amount of time I see to make lasting changes. On the consult, we’ll assess how long your program will be based on your goals.

We talk 2x a month for 50 minutes to an hour. We talk via Skype or phone so you can do this work from the comfort of your own home.

Between the session, you will have an action plan to keep you moving and growing, getting things done, and accountable.

I call the homework “playwork” because we make it feel more like play than work. Insight follows experience, so it’s important that you do it!

Some examples? Your playwork could be anything from punching pillows to release anger to taking a dance class to making a list of risks taken that have paid off. 

Why I Became a Life + Executive Coach

I know from personal experience that coaching can indeed change the course of a person’s life. Life coaching changed mine.

My own wake-up call when I was in my mid-thirties. After co-founding and selling a tech company in Silicon Valley, and publishing two books, I fell into a funk of cynicism and burnout. I had gotten lost doing all the things an ambitious professional woman is supposed to do, and lost touch with myself and my true desires in life. 

Working with an executive coach, Diana Chapman, who focused on body connection gave me the courage to follow an impulse to go traveling in Brazil. That decision and others that followed led me to completely change my life. After a yearlong solo trip through South America I wanted to do something meaningful, not go back to an industry that I didn’t believe in, that would also give me time to write, think deeply, and travel, three of my loves.

I became a life and executive coach myself who helped women who similarly wanted to get out of their heads and into their bodies and sensuality, to help them forge new chapters and take new risks. I also fell in love with tango, moved to Buenos Aires, and started my next book, a memoir called Wet, which is about healing the aftermath of childhood trauma through experiences of sensuality, tango among others.

I draw on all my life and professional  experiences, from more than a decade of coaching, living abroad to starting a company in Silicon Valley, publishing with HarperCollins and Simon & Schuster, entrepreneurship, tango dancing, and solo travel, and all the work of deep healing from the trauma of childhood sexual abuse.

My training comes from CTI, the top life coach training organization in the world. The tools I have collected along the way have helped hundreds of clients. After more than a decade of coaching experience, I trained with Gay and Katie Hendricks in their curriculum of Body Intelligence and Consciously Loving, and became a Big Leap Coach. (Diana, founder of Conscious Leadership Group, transmits much of the Hendricks’ work through her work)

Most importantly, I only share with you evidence-based tools that I have used myself and know work from my own experience. If my story resonates with you, and you think I may be able to help you, reach out and we can discover if I can.

Kelly Macias

Working with Sasha as a coach has been really important and transformative for me, and I have worked with other coaches before. Something about Sasha’s style and experience as a tango dancer, as someone who wants women to be empowered, happy and comfortable with who they are is really unique and important. I can’t imagine not having worked with her and having the experience I had in tango and back at home. You will learn things about yourself and feel glad you did it. I would encourage anyone who is thinking about working with Sasha to give it a try, you will learn all kinds of things about yourself that will change your world.”–Kelly Macias, writer and DEI (Diversity, Equity, Inclusion) consultant, Washington, DC (the beautiful photo comes from Kelly’s Tango Goddess Photo Shoot that she did with our team in Buenos Aires)

“I first contacted Sasha because I was trying to get over a broken heart… but that was just the tip of the iceberg. I was struggling with work and dating, amongst other things. Sasha helped me put everything in perspective. I was really impressed with how Sasha made me think about my life goals. I was amazed to see how important it is to simply articulate a goal and think about the steps that I need to take to achieve that goal. I committed to actually following through. Sasha is really fantastic, I can’t recommend her enough!”–Michelle Braiden, Montreal, Canada

“Sasha, You’ve been on my mind so much in the last two weeks. On February 4th, I got married. To the man I met right at the end of our Quirkytogether coaching course. We are maintaining our own homes and lives AND we are married. I’m getting everything I ever wanted! Thank you!”–Barbara Berry, Florida

“The journey of coaching with Sasha has been amazing. I can’t thank you enough for expanding my understanding of sex, sexuality, sensuality and feeling turned on as we have worked to overcome my vaginismus.–Laura, Newfoundland, Canada
If you are considering working with Sasha, DO IT (all capital letters and tons of emphasis)! You will see so much change in a short amount of time. Sasha has a gift for helping people quickly realize what they want and why they’re holding themselves back from getting it.”–Lauren Pollini, San Francisco

Can I help you?

Let’s find out. Click here to tell me more about you.

Tell me what you want to focus on.

If I think there’s a good chance I can help, we’ll set up a time for a free phone consult to discover whether my approach and style align with your goals.