Have you ever gotten sucked into something that you were also ashamed to read? It happened to me yesterday. I was listlessly checking my email when I noticed a text ad that I must have seen more than 10,000 times. “How to catch and keep a man.” Those ads are as oddly ubiquitous as the text link ads for Acai Berry Wonder Diets, but I always assumed that ads with links like “Why Men Withdraw and What to Do About It” were for women who are more pathetic and malleable than me. Yesterday I joined the masses. And let me tell you. I became sickly fascinated. And angry.
I was vulnerable to that horrible ad because I recently heard something along the lines of “I’m just looking for something casual.” Somehow I find that impossible not to take personally. I clicked on the link–“The Ten Most Dangerous Mistakes Women Make”–and found myself swimming through simple, one-sentence direct-mail style paragraphs, like:
“Have you ever slept with a guy very quickly after meeting him, but as it started to happen you got that sinking feeling in your stomach? You knew it was a mistake, but you did it anyway. And then the thing you KNEW would happen actually happened: He unexplainably disappeared from your life. Honestly, have you ever had this happen?”
Of course, the worst part wasn’t that it happened, but that you KNEW you shouldn’t have done it in the first place… but you did it anyway.
Ummm, who hasn’t?