It was such an honor to interview Sue Aikens, star of National Geographic’s Life Below Zero, and an inspiring icon for independent women everywhere. When we shot this, I truly felt like I was doing my first episode of a celebrity talk show!
Sue came to Buenos Aires to learn tango with me and my team in January 2020. Three years later, we are finally getting this amazing video out there.
Sue is a beautiful, fascinating woman. She says so many powerful and delightful things in this interview. I love the way she talks about living a challenge-driven life. I can identify with that, having taken on so many adventures outside of my comfort zone over the years.
I also love her focus on pursuing dreams at every age. As she puts it, “Just because your body starts sagging doesn’t mean you can’t still live the dream of dancing like Fred Astaire and Ginger Rogers.”
I had an interesting experience last week when talking with a woman about joining Turned-On Living, my group coaching program for 2023. This is something very new and exciting to bring together a cohort to explore a year of “turned-on living” together.
She asked me to “sell her” on it and I noticed that I froze up when she made that request. I never want to feel like I am “selling” anyone on anything I am offering, whether it’s coaching, an online course, the Tango Adventure (not offering it now, but I spent years “selling” that), or anything I am doing. I want people to want to do whatever I am offering. It’s a little bit like romance: if we are dating, I want you to want me. I don’t want to sell you on the value of dating me!
After our call, however, I reflected. I joined a yearlong business coaching program for 2022, which is in part what has inspired me to offer a yearlong program myself. Meg, the woman who runs the program, in my view, “sold” me on joining by painting a picture that showed me I could learn how to work on my book and grow my business at the same time (for years I thought I couldn’t do both and focused exclusively on the memoir while maintaining the same offerings).
I am now grateful that Meg “sold” me on that vision because, in fact, I have been able to do both in 2022, and that was a breakthrough. Many other wonderful things have happened as a result of my participation in that group business coaching container, and the decision to join has changed me and my life for the better–really for the rest of my life. Now I look back and see her as taking a stand for me and my growth.
So I realized that I could “sell” this person on the experience. I wrote her a longish email spelling out what I saw for her, based on my own experience of being part of such a group. Because I actually do believe that being part of my program will change her life for the better. She has told me what she wants out of it, and I believe she will get those things, and more. Also I really do believe that being part of such a group is in and of itself a transformative experience, and that we need to feel solidarity in all these tender, vulnerable places where we are often shamed and feel alone. And there will simply be so much upward spiral with a group of women supporting each other to live a turned-on life!
Entrepreneurship–or being a freelancer, or doing anything creative in the world–is such a journey that requires everything. No paycheck is dropped into the bank account regularly. You/I have to stand up for your own value and create what you want to offer for the world, and then, yes, SELL people on it. Now I feel really glad that this woman asked me to sell her, and that I found my way to feeling good about doing that. “Selling” can have a connotation of lying. It can evoke desperation. I certainly felt that way when I worked in more traditional business roles for a tech company. But in the end, I was telling the truth as I see it. It’s liberating to stand in that space and fully own the value of what I am offering.
I hope these reflections can help you stand in the value of what you are offering to the world too!
Hi! I’m Sasha
Executive and Life Coach on a mission to help women connect with their bodies to live their best lives + do their best work. Author: of Quirkyalone + To-Do List. Forthcoming: WET.
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Sasha Cagen is the author of the cult favorite Quirkyalone: A Manifesto for Uncompromising Romantics and To-Do List: From Buying Milk to Finding a Soul Mate, What Our Lists Reveal About Us. Her work as an author, life coach for women and entrepreneur has been featured everywhere from NPR and the New York Times to CNN and Vogue.
In her well-loved newsletter going to thousands of women and men who identify with "quirkyalone," Sasha is the voice for people who don't want to settle--in any area of life.
In her coaching practice, Sasha helps smart, successful women (and sensitive, self-aware men) get clear on what they really want and then to achieve their goals while always helping her clients focus on core issues such as self-worth.