I had an interesting experience last week when talking with a woman about joining Turned-On Living, my group coaching program for 2023. This is something very new and exciting to bring together a cohort to explore a year of “turned-on living” together.

She asked me to “sell her” on it and I noticed that I froze up when she made that request. I never want to feel like I am “selling” anyone on anything I am offering, whether it’s coaching, an online course, the Tango Adventure (not offering it now, but I spent years “selling” that), or anything I am doing. I want people to want to do whatever I am offering. It’s a little bit like romance: if we are dating, I want you to want me. I don’t want to sell you on the value of dating me!

After our call, however, I reflected. I joined a yearlong business coaching program for 2022, which is in part what has inspired me to offer a yearlong program myself. Meg, the woman who runs the program, in my view, “sold” me on joining by painting a picture that showed me I could learn how to work on my book and grow my business at the same time (for years I thought I couldn’t do both and focused exclusively on the memoir while maintaining the same offerings).

I am now grateful that Meg “sold” me on that vision because, in fact, I have been able to do both in 2022, and that was a breakthrough. Many other wonderful things have happened as a result of my participation in that group business coaching container, and the decision to join has changed me and my life for the better–really for the rest of my life. Now I look back and see her as taking a stand for me and my growth.

So I realized that I could “sell” this person on the experience. I wrote her a longish email spelling out what I saw for her, based on my own experience of being part of such a group. Because I actually do believe that being part of my program will change her life for the better. She has told me what she wants out of it, and I believe she will get those things, and more. Also I really do believe that being part of such a group is in and of itself a transformative experience, and that we need to feel solidarity in all these tender, vulnerable places where we are often shamed and feel alone. And there will simply be so much upward spiral with a group of women supporting each other to live a turned-on life!

Entrepreneurship–or being a freelancer, or doing anything creative in the world–is such a journey that requires everything. No paycheck is dropped into the bank account regularly. You/I have to stand up for your own value and create what you want to offer for the world, and then, yes, SELL people on it. Now I feel really glad that this woman asked me to sell her, and that I found my way to feeling good about doing that. “Selling” can have a connotation of lying. It can evoke desperation. I certainly felt that way when I worked in more traditional business roles for a tech company. But in the end, I was telling the truth as I see it. It’s liberating to stand in that space and fully own the value of what I am offering.

I hope these reflections can help you stand in the value of what you are offering to the world too!